Earlier this year I was contacted by Vans to create a logo, poster, and various other artwork for their Surf Pro Classic 2016. I drew inspiration from late 80s and 90s surf artwork, and had a blast working on the project.
![](https://cdn.myportfolio.com/c7158298-6750-4af5-82af-29d651410e30/4bdca568-c892-4f0c-968e-b2c980be73ea_rw_1200.jpg?h=1288dd7419c863a58ae235497b6d09a5)
Sketchbook roughs
![](https://cdn.myportfolio.com/c7158298-6750-4af5-82af-29d651410e30/0129d07d-3f17-479b-934d-a28b9ccc5242_rw_1200.png?h=4efb636d3a6565070734b15e0e9f0171)
Logo development
![](https://cdn.myportfolio.com/c7158298-6750-4af5-82af-29d651410e30/52d05ed2-cdf4-49de-9eba-b144d336d702_rw_1200.png?h=635808013b4a2cbe6029440a3fd2508c)
Final logos & variations
![](https://cdn.myportfolio.com/c7158298-6750-4af5-82af-29d651410e30/75f22448-397a-4432-b264-a3204c8d33f1_rw_1200.png?h=26c374d5c7d3705d325359f07eac736f)
Initial rough poster ideas
At this point the client asked for a specific design for the poster combining elements of the roughs.
![](https://cdn.myportfolio.com/c7158298-6750-4af5-82af-29d651410e30/e1fae32d-912e-4fdb-8af6-93e349f70327_rw_1200.png?h=9f2f00e9bf59bc386f400dd5ffceb8be)
Poster rough development & options
![](https://cdn.myportfolio.com/c7158298-6750-4af5-82af-29d651410e30/a436a42d-6d97-47a0-930f-86b09d6091e3_rw_1200.png?h=7cedd287f4111e8ee9362c54620493b4)
Rough colour options
![](https://cdn.myportfolio.com/c7158298-6750-4af5-82af-29d651410e30/722852a9-1926-4c20-baae-abeffab429e5_rw_1200.png?h=650d3c19b62cb3a80f9eedd9f5c01043)
Process
![](https://cdn.myportfolio.com/c7158298-6750-4af5-82af-29d651410e30/7dfdbe58-7e38-4527-b626-33150704cbfb_rw_1200.png?h=7a77a08b9cbf51425bf926410713b862)
Final poster
![](https://cdn.myportfolio.com/c7158298-6750-4af5-82af-29d651410e30/11abc449-3cad-4cb0-8fa3-0cb8214cde17_rw_1200.jpg?h=7e5a6ffc7c5ff6c2042af0da542164dd)